Designers: Cindy Ng & JJ Lee
Vitamin Water Capsule is a design that has captured many design bloggers featuring our work in various blogs. Designers are not only about designing for aesthetics, but we are problem solvers. We always strive to improve the functionality of a product accompanied with a sleek, and chic design. Due to this we ask the questions. Why is that Gatorade, Vitamin Water, and Powerade the three competing health sports conscious drink use the same similar bottle shape? Walk down the aisle of a supermarket and you’ll see what I mean. Vitamin water sets up a perfect opportunity to set itself above the competition with a simple package redesign. The solution? The bottles are redesigned to take a capsule form instead of the traditional bottle. The new look would enhance the vitamin idea while maintaining the same colours and identity of each drink flavour. The clean and friendly contours of the packaging will instantly draw consumers to the new vitamin pill shaped bottle. It stands to be memorable and a perfect opportunity to elevate the Vitamin Water brand.
Behance has named our project Packaging Design Served.