Cindy Ng Design |
fruits, health, smoothie, brand identity, juice, foodfitness, healthydrinks, stayfit, Frootzy
17501
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Category
App, Brand Identity, Icon Design, Logo, Packaging
About This Project

Frootzy is a project I designed for fun to show case my packaging design, visual, and UI /UX skills. Frootzy specializes in seasonal 100% organic fresh squeezed fruit juices and smoothies. It offers drinks that creates the kind of good energy that lets people work, play, and live better lives through a deep product line.

Goal
Create a fun product for users to purchase drinks.
Learn and practice using correct design patterns.
Creating an end to end user flow and user experience for an e-commerce product.
Practice branding skills.

Use Cases
To have users-
Users need to view the products.
Purchase for pick up at the store.
Create an account
Sign In.
Users will need to add to cart.

Scope
Create end to end experience by demonstrating how users can discover products and purchase them for pick up.
IOS App
Brand the UI

Brand
Frootzy strives to bring 100% fruit juices and smoothies to an active and health conscious audience. In an already crowded market place Frootzy stand to differentiate itself from competitors by offering an unique twist in juices and smoothies. By offering seasonal product lines that highlight special fruits, drinking healthy beverages have never been more fun and rewarding.

The colour palette is inspired by the vibrant colours of fruits The primary colour used for this brand is: Green (#acca4a). Green represents fresh fruits, organic, earth, health and positivity. The secondary colours are used to add playfulness and personality to the brand through its use in imagery. The colour palette is inspired by the vibrant colours of fruits The primary colour used for this brand is: Green (#acca4a). Green represents fresh fruits, organic, earth, health and positivity. The secondary colours are used to add playfulness and personality to the brand through its use in imagery.